03 Grow

When the next move needs to be tested.

Grow is for owners and directors considering expansion, funding, investment, acquisition or another major commercial decision, and who want the case stress-tested before they commit.

We pressure-test the numbers, the assumptions, and the commercial reality, so the move you make is the move you actually meant to make. Bold, when the case is there. Different, when it isn't.

We don't broker the deal, raise the capital or sell you growth. We give you the modelled view that lets you decide, and lets your bank, board or buyer see what you see.

Thinking about a second site, major hire, acquisition, new product line or funding round? We test whether the numbers and assumptions hold before you commit.

Cameron Whinnett advising business owners in a working session.
The cost of a bad growth decision is rarely the line item that made it. Grow gets the picture clear before money commits.
If you're weighing any of this

You are in the right place.

  • A major capex or investment decision
  • An acquisition or roll-up opportunity
  • Raising debt or equity in the next 12 months
  • Entering a new market, region or channel
  • Launching a new product, line or service
  • A lender or investor wanting the numbers
  • An offer that feels right but isn't tested
  • A board that needs a defensible case
Who we work with

From the first hire to the boardroom.

Grow is built for owners and directors across the full range of Australian business, founders making their first real bet, family operators eyeing a second site, and significantly larger companies preparing for acquisition, funding or capital deployment.

The size of the decision changes. The discipline of testing it before committing stays the same.

One adviser at every scale
Founders Making their first real bet on growth, hiring or capital.
Family & owner-led Weighing a second site, a new line, or a generational reset.
SMEs Scaling teams where the model needs to keep up with the ambition.
Mid-market Boards making capex, M&A and capital allocation calls.
Large & complex Companies preparing for funding rounds or strategic transactions.
Investors & acquirers Testing the case behind a deal before signing.
What Grow is

A pressure-test, before the commitment.

Most growth decisions die quietly, not from being wrong, but from never being properly tested. A spreadsheet built on the way home. A confident pitch. A model that confirms what was already wanted. None of that survives contact with the real-world version of the move.

Grow gets the case clear: what the numbers actually say, which assumptions matter, what the downside really looks like, and which version of the decision is worth committing to. We are independent of the deal, the lender and the broker, the model exists to help you choose well, not to sell the idea.

How we differ

Built to test, not to sell.

Most growth work in the market is wrapped around a transaction, a loan, a raise, a deal. We sit on the owner's side of the table and pressure-test the case itself, regardless of which way the answer goes.

  Gut + spreadsheet Grow
Posture Confirms the move you already want to make Stress-tests the move you're considering, both ways
Incentive Often tied to the deal closing Independent of any transaction
Assumptions Implicit, optimistic, untested Surfaced, sensitised, stress-tested
Downside view An afterthought slide Modelled honestly, what breaks, and when
Reversibility Rarely considered Tested explicitly, what does “no” cost?
Output A deck for the bank A defensible case the owner can stand behind
And we don't replace your other advisers We are not your broker, your tax accountant, or your corporate lawyer. We work alongside them, holding the commercial view so the model, the deal team and the legal work all move in the same direction.
How we help

The work, by decision.

These are the most common Grow engagements. Most owners need two or three of them combined, we shape the work to fit the real decision in front of you.

  1. 01

    Feasibility modelling

    Before money commits, the case needs to actually hold up. We build the feasibility model from first principles, revenue build, cost base, capex profile, ramp curve, and surface the handful of assumptions everything actually hinges on.

    • Bottom-up build
    • Assumption register
    • Sensitivity analysis
    • Break-even view
    When it fits A big move is on the table and the maths needs to be real.
  2. 02

    Business modelling

    A working financial model the business can actually run on, P&L, balance sheet and cash flow that link, drive off the real operating levers, and survive being questioned. Built once, used for the next dozen decisions.

    • 3-way model
    • Driver-based build
    • Scenario layer
    • Board pack ready
    When it fits The spreadsheet has run out of road.
  3. 03

    Scenario testing

    The base case is the easy bit. We run the move through the scenarios that matter, slower ramp, higher cost of capital, demand half what's hoped, so the decision survives more than the optimistic version of the future.

    • Stress scenarios
    • Cash runway
    • Covenant headroom
    • Trigger points
    When it fits The plan only works if everything goes right.
  4. 04

    Funding readiness

    When a lender or investor is the next conversation. We get the model, the narrative and the data room into a state that holds up under scrutiny, so the meeting is about price and structure, not whether the numbers make sense.

    • Investor model
    • Information memorandum
    • Q&A preparation
    • Bank pack
    When it fits Capital is the next conversation, and you only get one.
  5. 05

    Capital planning

    How much money the business needs, in what order, from where, and what each source costs in dilution, security or flexibility. We map the capital stack against the plan so the funding shape supports the operating shape.

    • Capital stack
    • Sources & uses
    • Cost-of-capital view
    • Drawdown sequencing
    When it fits More than one funding option is in play.
  6. 06

    Commercial decision support

    For the in-between calls that aren't quite a deal but matter just as much, pricing changes, channel shifts, contract restructures, key-customer concentration. We hold the commercial view while you decide.

    • Margin analysis
    • Pricing modelling
    • Contract economics
    • Customer concentration
    When it fits A decision big enough to need testing, smaller than a deal.
  7. 07

    Expansion review

    Second site, new region, additional channel, new vertical, the kind of move that looks like more of the same but rarely is. We test whether the model travels, what changes underneath, and what the first 18 months really cost.

    • Unit economics
    • Site / channel modelling
    • Ramp profile
    • Cannibalisation risk
    When it fits Growth that “looks obvious” from one angle.
  8. 08

    Acquisition & investment review

    When the move involves buying, investing in or merging with another business. We test the commercial logic, the price, the synergies and the integration cost, alongside (not instead of) the legal and accounting due diligence.

    • Commercial DD
    • Synergy testing
    • Valuation sense-check
    • Integration cost
    • Day-100 view
    When it fits A target is on the table and the answer matters.
The Decision Test

Four lenses we put every move through.

Every Grow engagement runs the decision through the same four lenses. Most growth decisions look fine through one or two of them. The good ones survive all four.

If you can name the move you're considering, we can run it through the test in a single conversation, before any chargeable work begins.

  • i · Numbers

    Does the maths actually work?

    Revenue, cost, capex, cash. Built from real drivers, not aspirational lines. The base case has to stand on its own before sensitivity matters.

  • ii · Assumptions

    Which beliefs is it betting on?

    The two or three assumptions everything actually rides on, surfaced, named, stress-tested. The rest is noise.

  • iii · Stakeholders

    Who has to say yes, and why would they?

    Bank, board, investor, partner, key customer, family. The case needs to land for each of them, in their language, before the meeting.

  • iv · Reversibility

    If it doesn't work, what can we undo?

    The cost of being wrong, and how long the business has to find out. Reversible bets get more rope. One-way doors get more rigour.

How it works

From the first call to a defensible case.

  1. Step 01

    Listen.

    A confidential conversation. The move you're considering, what's driving the timing, who's in the room. No commitment.

  2. Step 02

    Build the model.

    We construct the case from real drivers, revenue, cost, capex, capital, with assumptions named and visible, not buried.

  3. Step 03

    Stress-test it.

    We run the four-lens Decision Test, numbers, assumptions, stakeholders, reversibility, and surface where the case is strong and where it isn't.

  4. Step 04

    Move with conviction.

    A defensible case to take to your board, bank or buyer, and a clear answer for yourself on whether to commit, reshape, or wait.

We were ready to sign on a $4.2m expansion. Thryvv tested the case and showed us the version that actually worked was half the size.

Director, multi-site services business Considered acquiring a second operation. Modelling found the unit economics didn't travel; reshaped the move into a smaller adjacent expansion that did.
Original deal size $4.2m
Time to defensible case 5 weeks
Pathway Reshape
Outcome Better deal taken
Questions we hear often

What owners actually ask.

Honest answers to the questions that come up in the first call. If yours isn't here, ask us directly, the conversation is free.

  • Are you brokers or capital raisers?

    No. We don't broker deals, place capital or take success fees on transactions. We sit on the owner's side of the table and pressure-test the case. That independence is what makes the answer worth having, we have no incentive for the deal to close.

    When you do need a broker, lender or capital adviser, we'll help you choose the right one and work alongside them.

  • Do you replace my CFO or accountant?

    No, we work alongside them. Your CFO and accountant run the day-to-day numbers and compliance. We bring the modelling firepower for the bigger, less routine decisions, capex calls, raises, acquisitions, expansion bets, and hand back something the in-house team can keep running afterwards.

  • What if the answer is don't do it?

    Then that's the answer, and it's usually the most valuable engagement we run. A clear “not this, not yet, not in this shape” saves more than any growth project ever returns. We'll show you exactly what doesn't stack and what would need to change for it to.

    Most of the time the answer isn't a binary stop / go. It's a reshape, smaller, sequenced, funded differently, that does work.

  • How long does a Grow engagement usually take?

    A focused feasibility test on a single decision usually runs three to six weeks. A full business model build, capital plan or acquisition review is typically six to twelve. We scope it to fit the decision and the deadline, not the other way around.

  • Will you work to our bank or investor's requirements?

    Yes. We'll build the model and pack to the format your bank, investor or board actually needs, covenants, ratios, drawdown schedules, IM-grade narrative. The case is yours; the presentation can be theirs.

  • Is the first conversation really free?

    Yes. The first call is a no-cost, confidential conversation. We'll run your move through the Decision Test on the spot and tell you honestly whether a Grow engagement is the right next step, or whether you can do the next bit yourself.

  • What does engagement usually cost?

    Fixed-fee where we can, scoped where we can't. After the first conversation we'll quote in writing, with the scope and price agreed before any chargeable work starts. No success fees, no contingent pricing, the independence is the product.

Why directors call Thryvv first

  • Independent of the deal, lender or broker
  • Commercial modelling before money commits
  • Clear view of assumptions, downside and timing
  • Scope and pricing agreed before work starts
  • Confidential first conversation

Bring us the move you're considering. We'll test it.

The first conversation is free and confidential. No commitment, no sales pitch, just an honest read on whether the case stacks up, and what the better-shaped version of it might look like.

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